星火 SparkCN

Human Signal

创始人 / Maker 评论

优先展示 Product Hunt 上对理解条目有帮助的人类文本。

Topics

AnalyticsAdvertisingRadio

Hey Product Hunt 👋 Cam here, founder of SpotsNow. Here's a thing that's always bothered me about podcast advertising: it's one of the only major ad channels where you can't easily answer the basic competitive questions. Who's advertising on my favorite show? What's BetterHelp actually spending on podcasts this quarter? Which new brands just started testing the channel? Which shows are over-indexed on CPG vs. fintech vs. DTC? The data exists. But it's been locked behind enterprise contracts, the UIs feel like 2014, and there's no way to act on what you learn without leaving the tool and writing a bunch of emails. SpotsNow is the version I wanted: Free access to podcast ad spend data across 60,000 shows, with a modern interface that doesn't make you fight it, and (the part I'm genuinely most excited about) a built-in marketplace of open inventory so the second you spot a show that fits your campaign, you can actually request a spot from the publisher right there. A few things we'd love help with today: 1. If you research podcast ads: spotsnow.io is open. Pull up your favorite advertiser or your own brand. Tell us what you wish were there. 2. If you've built Competitor Intelligence tools: I'd love your read on our category taxonomy and confidence scoring - that's where we're investing next. 3. If you run a podcast or network: there's a free way to list open inventory and reach the buyers who are already researching shows like yours. Huge thanks to the early users who stress-tested this when the dataset was a tenth of its current size. Today it goes wide. Roasts, questions, feature requests, all welcome. 🙏

评论作者信息不可用43 votes查看原评论

痛点分析发布于 2026/05/28

痛点为 AI 基于上游原始证据的初步提炼；未包含额外中国市场检索。

痛点

在播客广告领域，广告主和代理商无法轻松获取竞品投放数据，比如谁在哪些节目上投了广告、花了多少钱、投放策略如何。现有数据虽然存在，但被锁定在企业级合同中，且工具界面陈旧（如2014年的风格），导致用户需要手动搜索、猜测或依赖昂贵报告，无法快速回答基本的竞争问题。这种信息不透明造成决策困难，用户难以评估市场机会、优化投放策略，同时需要离开工具写大量邮件来执行后续动作，增加了协作成本和重复劳动。

Discussion

精选 Product Hunt 讨论

保留原始讨论语境，用来交叉验证上游条目的真实反馈。

The "data exists but was locked behind enterprise contracts" framing is exactly the gap I keep seeing in adjacent markets too. Coming from finance content creation — I run the ModeLoop Podcast on Spotify ( https://open.spotify.com/show/0m1oR8AyQv17DVpc5MmirG ) — the thing podcasters in any niche struggle with isn't measuring downloads, it's understanding the competitive ad picture in their category. SpotsNow giving the publisher side the "who else is being advertised on shows in your topic" view would be a meaningful unlock — and the open-inventory marketplace closes the loop nicely. Curious if you're planning category-level benchmarks (e.g. average CPM ranges by topic vertical) for smaller publishers who don't have direct comps.

评论作者信息不可用筛选：高信号评论0 votes查看原评论

GG pour le launch Rohan 🚀 Question rapide : comment vous gérez la partie qualification des créateurs côté SpotsNow ? On voit que 80% des galères sur les plateformes UGC viennent pas du matching, mais du fait que l’agent/outillage derrière plante à l’étape vérification des briefs + envoi auto. On a réglé ça avec [Nom de ton outil] et le taux de réponse des créateurs est passé de 22% à 68%. Tu penses que c’est un problème que vous allez toucher aussi en scalant ?

评论作者信息不可用筛选：高信号评论1 votes查看原评论

Hey Product Hunt 👋 frontend engineer here. We spent the last few months obsessing over one thing - making podcast ad data actually feel explorable instead of buried in spreadsheets. Most competitive intel tools in this space feel like they were built to justify the enterprise contract. Dense tables, ten-click flows, dropdowns inside dropdowns, ui that hasn't been touched since 2014. we went the opposite direction at SpotsNow with clean, simple and intuitive user-interfaces. Audio ads are a different beast, you need to hear the ads, see saturation patterns, understand show context, all without it turning into a mess. Type a brand, get something useful on the first interaction. Listen to ads inline without breaking your flow. Build a real campaign in under a minute with over 59k shows to choose from. User experience matters here more than people think, when the tool is fast and clear, you spend your time on the actual decision (what to spend on, which show to pick) instead of fighting the interface. Would love feedback on the search and campaign builder flows, those were the hardest to get right and if anything feels off drop it in the thread 🙏

评论作者信息不可用筛选：高信号评论5 votes查看原评论

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      "body": "<p>The \"data exists but was locked behind enterprise contracts\" framing is exactly the gap I keep seeing in adjacent markets too. Coming from finance content creation — I run the ModeLoop Podcast on Spotify (<a href=\"https://open.spotify.com/show/0m1oR8AyQv17DVpc5MmirG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https://open.spotify.com/show/0m1oR8AyQv17DVpc5MmirG</a>) — the thing podcasters in any niche struggle with isn't measuring downloads, it's understanding the competitive ad picture in their category. SpotsNow giving the publisher side the \"who else is being advertised on shows in your topic\" view would be a meaningful unlock — and the open-inventory marketplace closes the loop nicely. Curious if you're planning category-level benchmarks (e.g. average CPM ranges by topic vertical) for smaller publishers who don't have direct comps.</p>",
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      "body": "GG pour le launch Rohan 🚀 \n\nQuestion rapide : comment vous gérez la partie qualification des créateurs côté SpotsNow ? \n\nOn voit que 80% des galères sur les plateformes UGC viennent pas du matching, mais du fait que l’agent/outillage derrière plante à l’étape vérification des briefs + envoi auto. \n\nOn a réglé ça avec [Nom de ton outil] et le taux de réponse des créateurs est passé de 22% à 68%.\n\nTu penses que c’est un problème que vous allez toucher aussi en scalant ?",
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      "body": "<p>Hey Product Hunt 👋 frontend engineer here.<br></p><p>We spent the last few months obsessing over one thing - making podcast ad data actually feel explorable instead of buried in spreadsheets. Most competitive intel tools in this space feel like they were built to justify the enterprise contract. Dense tables, ten-click flows, dropdowns inside dropdowns, ui that hasn't been touched since 2014. we went the opposite direction at SpotsNow with clean, simple and intuitive user-interfaces.<br></p><p>Audio ads are a different beast, you need to hear the ads, see saturation patterns, understand show context, all without it turning into a mess.</p><ul><li><p>Type a brand, get something useful on the first interaction.</p></li><li><p>Listen to ads inline without breaking your flow.</p></li><li><p>Build a real campaign in under a minute with over 59k shows to choose from.</p></li></ul><p><br>User experience matters here more than people think, when the tool is fast and clear, you spend your time on the actual decision (what to spend on, which show to pick) instead of fighting the interface.<br></p><p>Would love feedback on the search and campaign builder flows, those were the hardest to get right and if anything feels off drop it in the thread 🙏</p>",
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